My mind has been blown away by what I saw this evening at an AMRS event in London. AMRS (Archive of Market and Social Research) is a freely accessible collection of research materials going back decades, and I was delighted to be invited to attend. Please check out the Archive by clicking here.
In this post, I am going to talk about what coding is, when it can be useful (and when it isn’t), and how to use it. I am going to be looking at coding in the context of qualitative information, such as text, photos and video. This blog focuses on using coding to find insights, particularly in the context of market research.
At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our jobs?” So, here are my thoughts about that question and my views on the prospects for people working in the insights and research industry.
Well, the short answer is yes, but maybe not before you change role, retire, or retrain.
We’ve added lots of new features to Word Cloud Plus recently, including selecting multiple phrases at the same time. This makes Word Cloud Plus even more effective for kick-stating your analysis of text.
As you may have heard, ESOMAR is re-running the elections for President and Council, following irregularities with the process last time. The voting will run from Thursday, 23 February to Friday, 10 March. The new team will take office on 1 April 2023. Here are messages from the three candidates for President.
In this post, I look at how I used Word Cloud Plus (our new, free, tool for creating insightful word clouds) to kick start my analysis of the open-ended responses to the question “What else would you like to tell us about AI or Automation?”
NewMR has conducted a study to assess how market researchers view the future impact of AI and Automation. You can download the report by clicking here. The study repeats most of the questions we asked in 2021, allowing comparisons to be drawn.
For the last year, interest in the Metaverse and Web 3 has been booming, with articles, conferences and new products emerging left, right, and centre. If you want a primer on the Metaverse and Web 3 – then I recommend checking out the ASC Conference from November 22. All of the presentations are available via their YouTube channel to watch for free.
I spend quite a bit of my year consulting with organizations about the future and helping with a wide range of projects that try to assess current trends and future possibilities. Here are my thoughts about ‘where we are right now’ and where things might be heading in 2023 and beyond. Where are we now?
Before I consult with people about where we are going, I always start with ‘where are we now’. Without knowing where we are, it is highly improbable that we will know where we are heading and how to handle it.
In December, we launched a study using our Fastuna platform in 5 countries: USA, UK, Germany, Australia and Brazil. In each country, we asked 100 people about their happiest moment this year, and what they would ask Santa for. The people spoke and we translated their open-ended answers into a word cloud using World Cloud Plus – a new brainchild of Ray and William Poynter.
Question 1: Think back to your 2022. What is the most beautiful thing that happened to you personally?
“Coming to realization how important family really is” Female, 55
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