Five Market Research Trends for 2017
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
Driverless Taxis – sneaking up in plain sight
For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it exists in my science fiction loving mind, as a key element, along with jetpacks, hover cars, and everybody being slim enough to […]
The key areas of innovation in Market Research in 2017?
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at […]
Automation the Driving Force Behind Agile Research
Two of the hottest topics at the moment are Automation (especially developments utilising Artificial Intelligence) and Agile Research. Separately, they are both interesting, but the key story is the way they interact and the role that automation has in facilitating […]
In Market Research, what do we mean by ‘Disruption’?
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least, to the early 19th Century and the Industrial Revolution. In 1811 the UK saw the rise of the Luddites, protestors who were smashing […]