MR Threats and Opportunities from a People Perspective – Liz Norman

Post by Liz Norman, owner of Elizabeth Norman International. Despite the huge growth in technology ultimately market research is only as good as the people managing the projects and interpreting the results. To grow and compete, the industry must attract and retain high calibre staff. It must also train and develop them, giving them the skills necessary to drive the industry forward and make the most of the opportunities technology and global growth offers. The industry is not always doing that now and if it doesn’t have the talent, it will be far harder to succeed in the future. Research as a career offers enormous variety, the opportunity to work with new thinking and technologies, and the chance to work on really key decisions for household names. Yet despite being an industry that is loved by many that know it, most graduates enter the industry after stumbling across it as a career option. As a result the industry is missing out on the skills of those who have a lot to offer but don’t know the industry exists. Research needs to take the opportunity to promote itself to undergraduates. In that way it will attract the best talent, but also […]

Opportunities and Threats for Market Research

To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some of the newest entrants into the research world. A number of people have already agreed to post their thoughts, and the first will be posted later today. But, if you would like to share your thoughts, please feel free to submit a post. To submit a post, email a picture, bio, and 300 – 600 words on the theme of “Opportunities and Threats faced by Market Research” to admin@newmr.org. Posts in this series The following posts have been received and posted: MR – growing…growing…going…? – Nasir Khan MR Threats and Opportunities from a People Perspective – Liz Norman Opportunities and threats facing the market research industry – David Smith It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains Opportunities and Threats in Market Research – Hannah Mumby Threats and opportunities for Market Research: Market research, communicated… – Lucy Davison Opportunities and Threats in a Brave New Market Research World – Edward Appleton Opportunities […]

If at first the business does not take off, kill it?

Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy Hall (Professor of Computer Science at the University of Southampton) on the BBC’s Life Scientific programme. Her answer was that we don’t kill things quickly enough. She went on to talk about some of the start-ups that she has been involved with. She described how a start-up might receive millions in initial funding. However, if it fails to take off, the company is then often given more money, because people do not want to see or accept that their money has gone. Her argument is that this tends to delay the end and gets in the way of new ideas being tried. Since most ideas fail, she would like the UK to move to a fail fast style, a form of agile business. Not only does it tie up money, but it ties up the entrepreneurs and idea makers who spend their time trying to make a doomed idea work, rather than moving on to the next idea. When I think back to my time as a trustee of the Nottinghamshire Pension Fund, where one of our duties was investing, I can […]

10 Reasons to buy ESOMAR’s new book

1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have a mentor or more experienced colleague to ask – unfortunately not everyone has these support networks. 2 The contributors are practitioners The content has been prepared by a team of experienced researchers, so the advice is relevant for researchers who are talking to clients, writing proposals, managing projects, developing questionnaires, analysing data, reporting results, etc. 3 A great resource for the generalist or research all-rounder (Thanks to Sue Bell for emphasising this point.) Many conferences and events, social media forums, and journals focus on specialist areas. This book, doesn’t cover everything, but aims to give a solid grounding on the basics, written and reviewed by experienced market and social research industry heavy weights who know what you need to know. 4 A balance between traditional and new techniques The book covers the traditional areas – questionnaire design, qualitative, pricing research, B2B – as well as the emerging techniques, for example, communities and social media research. 5 A variety of views […]

Why do people join B2B communities?

I have spent the last couple of weeks in Australia as part of my role in Vision Critical University visiting a number of clients, and several of them have, or are in the process of, creating B2B insight communities. One of the great things about this sort of concentrated activity is that it encourages examination of the key issues, and this time that has included the question ‘why do people join online insight communities?’. I think the key point that companies need to remember, when designing, creating and managing insight communities, is that most people only join a B2B community because they think there is something in it for them and/or their organization. Further, they only stay engaged if they believe they are actually gaining a benefit. The benefits from being a member of a B2B community can be summarised as: Special access, including networking with others in the field. Growing the business through learning more Growing the business by shaping the future Reducing costs through learning more Reducing costs by shaping the future A successful community does not need to offer all of these, but it needs to offer something. At the stage the community is created the prospective […]