Post by Liz Norman, owner of Elizabeth Norman International. Despite the huge growth in technology ultimately market research is only as good as the people managing the projects and interpreting the results. To grow and compete, the industry must attract […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy Hall (Professor of Computer Science at the University of Southampton) on the BBC’s Life Scientific programme. Her answer was that we don’t […]
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]
I have spent the last couple of weeks in Australia as part of my role in Vision Critical University visiting a number of clients, and several of them have, or are in the process of, creating B2B insight communities. One […]
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