Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know from neuroscience that people (people like you and me) cannot put numeric values to how important is, say, flying direct […]
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
From time-to-time people reach out to us to tell us about a new company in the market research space. Sometimes we are able to engage in a conversation, sometimes we are in a position to help with advice with marketing […]
Guest post by Tom de Ruyck of InSites Consulting and Belgian research association BAQMaR. Discover the different Futures of Market Research, Marketing & Business in one day! Learn, network, play, discuss… and go home with a fresh view on Your Future! […]
Here are six tips for using Social Media Research drawn from the workshops we are running in October in New York, Chicago, Atlanta, and Los Angeles. If you’d like to attend the workshops click here to find out more. The […]
Last week at Vision Critical’s London Summit I presented the case that market researchers and insight professionals need to become Smarter Researchers, and we handed out copies of my new book on the topic (download it here). People seemed to […]
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive in a way that very few people can. He also tackles very important topics and utilises complex data to create his engaging […]
This blog post has been written as part of a project I am working on to produce a series of short books that will act as guides to different aspects of market research. The specific post looks at two key […]
This post looks at the definition of qualitative research and has been produced as part of a project I am doing with the University of Georgia’s Principles of Marketing Research team to update their Mobile Market Research course. Your thoughts […]
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