Category: Insight Communities
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Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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How much of your research should be with customers?
Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are…
9 May 2013
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Why do people join B2B communities?
I have spent the last couple of weeks in Australia as part of my role in Vision Critical…
26 April 2013