One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
Most companies claim to be customer centric, but when you look at what they do you will see that the customer is all too often treated as a cross between an outsider and an enemy – someone to be persuaded, […]
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]
By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR and Marketing Industry conferences in Australia, North America and Asia over the past 12 months. As always, these conferences are designed to […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
By common consent, research communities seem to have been the fastest growing new research approach over the last few years (a view that was supported by the latest GRIT report). Indeed, in some sectors, such as media, brands are beginning […]
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