Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia.
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I am not sure when it started but social media has completely revolutionised how I consume information, connect with friends and family, research topics within the industry and keep on top of who is doing what. That is not new news for anyone but when I think back even 3-4 years, I see it has all changed.
I no longer carry industry magazines to and from work trying to keep up with who is doing what, I rarely talk to recruiters and use linked in to keep track of people’s movement, to advertise positions and to see what my clients and competitors are up to. I can also see which of my competitors and prospective clients are researching us!
For me, social media has not been a distraction to work but a big aid. We have used @VC_APAC and @visioncritical to help build our presence in Australia and now across the Asia Pacific region. It’s so much easier to offer thought leadership on niche subjects now via social media and also to research what’s hot and what’s not across the profession. I also think it’s easier now just to post a paragraph or two on a topic vs waiting to be asked or submitting a long article which may or may not be accepted by an editor. For me, social media really has allowed our brands voice to be heard in the marketplace and the amount of content is not limited by an editorial committee or peers.
I see people managing their social media in different ways. I personally tend to use Facebook for personal stuff and everything else for business but often the two blend in together. It probably says something interesting about me that compared to many work colleagues I am not very social media savvy but to my friends and family see me as a social media addict.
The only way social media has been a negative for me personally is that I read a lot less non-work books these days as there is always so much to read/keep updating with. By the way, I don’t blame SM for that, it’s up to me to manage my time, but it’s just so tempting, AND ALWAYS ON.
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