What is Agile Market Research?
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment is the word ‘Agile’. However, there is not a lot of clarity about what exactly it means and how it should best […]
Why Are Communities Taking Over The Insights World?
OK, let’s start with a clarification, when I say taking over the world, I mean they seem to be everywhere (like Starbucks or Uber) not that they have become masters of the world (as in War of the Worlds or […]
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]
My take on social media – Peter Harris
Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to see a list of the other posts in this series. I am not sure when it started but social media has completely […]
Appreciating Asia Pacific – Part 1
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
Opportunities and Threats faced by Market Research – Peter Harris
By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR and Marketing Industry conferences in Australia, North America and Asia over the past 12 months. As always, these conferences are designed to […]
Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
A new book to help people to understand insight communities
By common consent, research communities seem to have been the fastest growing new research approach over the last few years (a view that was supported by the latest GRIT report). Indeed, in some sectors, such as media, brands are beginning […]