Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: ‘Ambivalence to the big, and an interest in the small’, ‘The rise of conversational technology’, ‘A reimagining of the research experience’ & ‘Seeking the holy grail: the marriage of emotions, behaviors and context’.
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
In October I was elected to be a member of the ESOMAR Council for a period of two years. This week saw the first meeting of the new mandate, a meeting that was also the last meeting of the previous […]
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is a ‘must read’ book for you. This relatively short book is based on interviews with leading figures from the industry and highlights the […]
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new […]
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the sales were at 10,000 units a month, and after the campaign sales are 20,000 units a month, then it is easy to […]
Story-with-a-meaning post by Ray Poynter, 11 October 2018 Tom Torquemada was looking forward to his interview today, he was off to the Global Broadcasting Corporation to talk about his work, and he loved his work. Tom was a Bias Runner, […]
Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and recently I have been tidying it up so that the blog can be deleted. The post below was originally posted on 30 […]
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS Annual Conference in Melbourne, and once again it was a great event, leaving my head full of new ideas, and my batteries […]
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