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ChatGPT is ushering in Research 3, but what is Research 3?

For the last year, interest in the Metaverse and Web 3 has been booming, with articles, conferences and new products emerging left, right, and centre. If you want a primer on the Metaverse and Web 3 – then I recommend checking out the ASC Conference from November 22. All of the presentations are available via their YouTube channel to watch for free.

Globe suggesting the future

Research and Insights in 2023 – Ray’s Predictions

I spend quite a bit of my year consulting with organizations about the future and helping with a wide range of projects that try to assess current trends and future possibilities. Here are my thoughts about ‘where we are right now’ and where things might be heading in 2023 and beyond. Where are we now?
Before I consult with people about where we are going, I always start with ‘where are we now’. Without knowing where we are, it is highly improbable that we will know where we are heading and how to handle it.

Word Cloud of best things in 2022

A letter to Santa from five countries analyzed using World Cloud Plus

In December, we launched a study using our Fastuna platform in 5 countries: USA, UK, Germany, Australia and Brazil. In each country, we asked 100 people about their happiest moment this year, and what they would ask Santa for. The people spoke and we translated their open-ended answers into a word cloud using World Cloud Plus – a new brainchild of Ray and William Poynter.

Question 1: Think back to your 2022. What is the most beautiful thing that happened to you personally?

“Coming to realization how important family really is” Female, 55

Word Cloud

What makes a great presenter? Analysis via Word Cloud Plus

NewMR and The Future Place have recently launched the first iteration of Word Cloud Plus – a better way to create word clouds. In this post, I show how I am using Word Cloud Plus to look at open-ended comments from surveys.

The data for this example comes from a project run by NewMR a few years ago and relate to the elements that people felt contributed to a good presentation.

Word Cloud

A new way to produce Word Clouds – Word Cloud Plus (BETA)

With William Poynter, I have been developing a better way to create word clouds. It is now in open BETA and we are looking for as many people as possible to give it a try and to send us some feedback. You can try our BETA version of Word Cloud Plus at https://wordcloudplus.com/

Much Ado About Nothing

What can the insights industry learn from ‘Much Ado About Nothing’?

Last week I saw an amazing production of Shakespeare’s Much Ado About Nothing at my local theatre (the Nottingham Playhouse). As well as being a great evening’s entertainment, it was also an object lesson in how to positively embrace DEI – diversity, equity and inclusion. I think this production contained useful pointers for my industry – the insights profession.

Podcast with Lisa Wilding-Brown

Lisa Wilding Brown talks about ESOMAR

Ray Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming elections. For those of you who are ESOMAR members the voting starts on Wednesday, October 12.

Seyi Adeoye

Seyi Adeoye – Radio #NewMR Podcast

Ray chats with Seyi Adeoye, the Chief Executive Officer of Pierrine Consulting – a tech-first Insight Consultancy with offices in Nigeria and Kenya. Seyi is also a candidate for election to the ESOMAR Council.

ATM

Is your business taking inflation into account?

Most of the people running companies, projects, and investments in the developed economies around the world have no practical experience of dealing with inflation. The last widespread outbreak was forty years ago. However, inflation is the key shadow facing global economies. (Yes, there are other shadows facing the world, like the terrible situation with Russia and Ukraine, but the key, global economic threat is inflation.)

How bad is it?

Very bad! The USA and UK have inflation rates of 9% and the Eurozone has inflation at about 8%. The trend in most regions of the world is upwards. Governments are starting to try to slow down the rate of increase in inflation (for example, by increasing interest rates), but I think they are doing too little, too slowly.

Melanie Courtright

Radio NewMR – Melanie Courtright

Ray Poynter chats with Melanie Courtright Chief Executive Officer of the Insights Association about what is happening in the insights and research world.