Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, and is a companion to The Handbook of Online and Social Media Research.
Are you or one of your colleagues, or your organisation, interested in helping us in any of the following ways?
- 1. Reviewing one or more chapters and letting us have your thoughts and suggestions?
- 2. Supplying case studies or Research on Research to help illustrate points in the book? Ideally, material that has already been published on your website, at a conference, or in articles.
We will, of course, fully cite and credit any help you and your organisation are able to offer.
Timelines are horrendous, of course! We’ve finished the first draft of the book and sent it to the publisher. This draft is very rough, if you have a look at any of the chapters you will spot errors and notes to ourselves in the text. The final text is being sent to the publisher 31st January, so we’d need any feedback or help before then.
So, if you are able to help, please email firstname.lastname@example.org and tell me which draft chapters you’d like us to send you. You are welcome to ask for as many or as few as possible. In doing so you are of course agreeing to not make these draft chapters widely available, as they are the copyright of Wiley, the publisher.
The chapters are: (the titles will change a bit)