Posted by Ray Poynter, 11 March 2019.
Market Research in 2019
- State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights.
- Building Bridges Between Practices – the future for a larger and more vibrant market research, Joaquim Bretcha, President of ESOMAR. Ray Poynter interviews Joaquim about his vision for the future of market research and ESOMAR’s role in it.
- Trending Tuesday, Ray Poynter, Lenny Murphy, Melanie Courtright & Lucy Davison. A panel discussion about the key trends in market research and insights in 2019.
- Challenges in the workplace, Kristin Luck, Luck Collective. The results of a WIRe (Women in Research) study into employment conditions in the market research and insights industry.
- Diversity in Conference Speakers in 2018 reviewed, Annie Pettit. A comparison of the gender ratios in market research conferences between 2016 and 2018,
- International Women’s Day Panel Discussion, Barbara Leflein, Andrea Jackson, Annie Pettit, Kristin Luck, Kanika Malik, Sue York & Ray Poynter. The panel discusses the International Women’s Day in the context of market research and insights.
Approaches to Data Collection
- Our expert tips to decode hyper-connected consumers’ expectations, Delphine Parois, Strategir. A case study using a mobile app to explore wine purchasing in France.
- The New Research Paradigm: More Show and Less Tell, Douwe Rademaker, Ipsos. Using short surveys, images, passive data collection and mobiles to find out more but ask less.
- Making data actionable: A look at the power of people-driven data in activating consumer segments, Jason Dodge, Lightspeed. How to integrate data from multiple sources to facilitate activation, including the combination of First Party, Second Party, and Third Party data.
- The magical power of play, Jeroen Spetter, Ruigrok NetPanel. An example of how game-thinking can be applied to data collection.
- The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations, Martin Powton, Wizu. Chatbots are set to be the next big thing in market research and this presentation gives a good introduction to them.
Challenging Research Thinking and New Thinking
- Artificial Intelligence, or Real Prejudice? Bethan Blakeley, Honeycomb Analytics.
- He blew it. Context is everything. Andrew Grenville, Maru / Matchbox. Highlights the problems of a single survey and the need to embrace the full context in order to solves business problems.
- Office Productivity: Creating Brain Friendly Environments, Diana Lucaci, True Impact. Using neuro-research techniques to optimise open-plan offices.
- Insights from Nonconscious: Marketing That Talks Implicitly, Dmitry Gaiduk, Cool Tools. Examples of nonconscious measurement in action, including eye-tracking, implicit association, and facial coding.
- 52 Things We Wish Someone Had Told Us About Customer Analytics, Mike Sherman. Extracts from Mike Sherman’s new book, showing the sorts of issues people need to take into account when using predictive analytics and big data.
- How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value, Martina Olbertova, this talk illustrates the deepening divide between corporations and society today and explain how semiotics can fix this disconnect as the method to redefine and reframe meaning.
Delivering Presentations and Results
- Presenting Online, Sue York, NewMR. Presenting online, for example via webinar, is increasingly popular and this presentation highlights the key steps necessary to be successful.
- How a dynamic and interactive approach to sharing customer insights is helping Orange keep the customer at the heart of its most important decisions, Russell King (Orange), Iris Weiss & Horst Feldhaueuser (Infotools). A case study from telecom giant Orange showing how they make their findings accessible to the whole organisation.
- Lessons Learned from a Decade of MROC Use, Emily Paladino. Advice on how to choose a supplier and create an effective online community that delivers value to the organisation, from the client’s perspective.
- Living and Breathing Quit-Smoking Journeys – Using online communities and behavioural economics to reduce adult smoking, Irina Dimitriade, Mustard. A case study that looks at how an online community was utilised to help people quit smoking.
Understanding Audiences and markets
- The Who What When and Where of 2019’s Consumers, Jeff Tsui, Lightspeed, a review of today’s connected consumers.
- Disinformation – The Game Changer in Market Research and Brand Communication, David Gaspar, Bakamo Social, shows how social media can impact a brands good standing.
- Breaking the boundaries of product category in the analysis of brand positioning, Raúl Gordo, Omnicom Media Group Spain. A new approach to finding and representing brand identities in the marketplace.
- The power of a brand’s distinctive assets to ensure market growth, Glaucia Marques & Alice Arnould, System 1 Research. A discussion of how fluency is one of the three key drivers of brand success.
- Women’s Values Take A Front Seat, Barbara Leflein & Andreas Jackson, Leflein Associates Market Research. A case study looking at the drivers of media consumption amongst American women.
- Lead with Insights, Break Stereotypes, Kanika Malik, Brandscapes Worldwide. A review of how stereotype about women have changed over time and suggestions for where marketers and researchers should go next.
We need your support
We’re able to offer the content we offer, because of our sponsors and our supporters. If you’d like to help ensure we continue to develop content, new ideas, and talent, then please become a Patron, via our Patreon page.