Insight Interview with James Wycherley – Transforming Insight

Photos of Ray Poynter and James WyncherleyPosted by Ray Poynter 27 February 2021

James Wycherley has produced an interesting and useful new book that focuses on how insight managers can transform their role from being order takers to people driving change and outcomes. The book Transforming Insight: the 42 secrets of successful corporate Insight teams builds on the success and learnings of the Insight Management Academy.

In this Insight Interview, Ray interviews James Wycherley, CEO of the Insight Management Academy, about his new book Transforming Insight: the 42 secrets of successful corporate Insight teams.

You can read more about Jame’s new book in his NewMR guest blog.