Trade-offs vary from one culture to another
Ray Poynter looks at why we should our gut against data, and sees the power of culture versus strategy.
Why is market research important? Here are five reasons
Ray Poynter sets out five reasons that explain why marketing research is important.
The Follow Up – a key part of communicating insights
Ray Poynter shares his advice on why and how you should follow up you insight reports and presentations.
Radio NewMR Insight Podcast – Lisa Wilding-Brown
Ray Poynter interviews Lisa Wilding-Brown, CEO of InnovateMR and the recent investment by CIVC Partners in their business.
Radio NewMR Insight Podcast – Lucy Davison
In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to Ray Poynter about The importance of communicating insight with impact (to drive innovation and leadership).
Finding and Communication the Story in the Data – New book in Progress!
Ray Poynter is writing a new book – you can read about it here, and learn about how you can be involved.
Radio NewMR Insight Podcast – Vivek Bhaskaran
Ray Poynter interviews Vivek Bhaskaran, founder and CEO of QuestionPro, about research repositories.
Radio NewMR Insight Podcast – Dr Marie-Claude Gervais
In this podcast, recorded October 2021, Dr Marie-Calude Gervais, the Research Director at Versiti talks to Ray Poynter about a recent project on diversity that won an MRS award.
What can CT Scanning teach us about better market research data?
This year sees the 40-year anniversary of the CT Scanner. Ray Poynter shows how the paradigm shift if thinking that led to the CT scanner can be applied to the collection of MR data.
Five Common Myths About Bias and Market Research
Ray Poynter highlights 5 common myths about market research and bias, including ‘some research is free from bias’ and ‘Big data will remove the bias in research’