Marina Bay Sands

What does digital disruption mean for APAC in 2018?

Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments with Pankaj Khushani from Google • The Robo Effect in Retail with Sourav Dutta from Target • How to win in a post Amazon world from Anastasia Lloyd-Wallis, Retail Doctor Group & Kate Richards, Lightspeed • VR and Neuro Research in Social Media with Martyn U’ren from Twitter • Connecting the Insight Function & Corporate Leadership with Rohan Mathur from Lego And of course, I am looking forward to the panel discussion that I’m facilitating on how the evolution of digital innovation in APAC is shaping future trends. If these highlights have captured your interest – you can check out the rest of the program by clicking here. One of the key features of this particular conference is the opportunity to view research innovations through the lens of Asia Pacific and see what is taking place in the region. With speakers from the insights industry from China, India, Australia and Singapore, it’s a good opportunity to see what research is […]

Rooster Happy New Year

Asia Pacific Predictions for 2017

The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the region to tell us what they think will be the key issues in APAC in 2017. Here are nine predictions focused on APAC, but embracing the world. Becki Southern Marketing Manager Asia Pacific, Lightspeed, Australia Automation will undeniably present opportunity to keep consumer data and understanding top of mind but, with systems replacing human decision making for marketers, Market Research will need to ensure its relevance and position within the planning process. Focus on creating stronger partnerships with clients will allow researchers to better understand this shift and act accordingly. This will mean acting differently, developing new ways of working and new solutions that fill the gaps for the 2017 marketer. This comes down to having the right technology to add to the consumer data brands already own. Harnessing this to complement strategy and build a deeper understanding is imperative to keep focus on agencies and suppliers outside the realm of their own data. As younger markets in APAC grow, […]