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What can the Asia Pacific Region teach the MR world?

I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will be presented at the upcoming, all virtual, online Festival of NewMR – sharing ideas from Japan, Australia, India and both mainland and Hong Kong China. Shobha Prasad, Drshti Strategic Research Services, India The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict. Shobha highlights the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer’s response to such changes. By analysing multiple cases over the last decade Shobha has determined the stages and allied emotions that the consumer goes through, and has assessed how this plays out across different categories and consumer types. Sign up for our APAC Tuesday 28 February Webinar by clicking here. Mike Sherman, Marketing, Customer Insight & CRM/Big Consumer Data Expert, Hong Kong Big Consumer Data: the Promise, the Overpromise, the Opportunity Mike tackles the main criticism of Big Data, that it is all talk and no action. By looking at Big Data successes and failures Mike […]