Using a Big Picture approach to understand the key trends in mobile market research

During the last week I have made three separate presentations in Tokyo on the topic of the key trends in mobile market research and I have found that creating a big picture has helped get my message across. I use the big picture as the first and last slide of the presentation to show where I am heading and to sum up the message. The audience seem to feel that a big picture makes the ideas clearer and helps provided an integrated understanding of what is happening and why. So, in this post I share my Big Picture of the Key Trends in Mobile Market Research. Why is mobile so interesting? The key reasons are all shown inside the phone. Ubiquity refers to the fact that about 70%-80% of the world’s adults have a mobile phone, and the penetration is growing. Mobile phones are the most widely owned device on the planet, and they are changing the way humans communicate. Because people have their phone with them all the time, 24/7, they provide a better way of contacting people. Better than waiting for people to answer the phone, open their email, or answer the door. The phone is with people […]