Should links open new windows?

This question of whether a link on a website should, when clicked, open a new browser window/tab or simply use the currently open window has been heavily debated elsewhere, but not so much within the insights world. Until relatively recently, the general advice was to open external links in a new browser window or tab, for example by using the target=”_blank” instruction the HTML. However, more recently a well-informed, vocal, and at times vitriolic group of the digerati have been pushing for a change, suggesting that external links should show their content in the current browser window. The case for NOT opening a new window The alternative to opening a new window when somebody clicks on an external link (like this link [] to an article on this topic elsewhere), is to use the current window/tab to show the new location. There are broadly three advantages to NOT opening a new window/tab: Opening in the same window puts the user in charge, rather than letting the content provider influence the choice. If the user wants to use a new window or tab, they can right-click (or similar on non-windows devices) and select “Open in new window” or “Open in new […]

Some of my favourite blogs

I have just finished running several training sessions on quant research, social media, statistics and presenting and I received several requests for recommended further reading, so here are a few of my favourite blogs. The Survey Geek – Reg Baker. Reg utilises his extensive knowledge of market research to cast a sceptical eye over the latest trends and fads. Reg has a lovely, dry style, he is well informed and is frequently to be found shouting that the emperor has no clothes. The GreenBookBlog – multiple authors. Curated by Lenny Murphy, the GreenBookBlog attracts a wide range of posts from innovators, challengers, and pundits – usually focusing on the new in NewMR. BlackBeard Blog – Tom Ewing. Tom is another blogger with a dry style and a broad hinterland, Tom is enthusiastic about the new, but not blind to its traps and hyperbole. The LoveStats Blog – Annie Pettit. Annie is one of the global leaders in social media research and is in popular demand as a trainer and speaker. Annie is passionate about the new, but highly critical of the hype and the snake oil. Vision Critical Blog – multiple authors. Although the VC blog centres on research communities, […]