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MR Agencies and the Service they give Clients
I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science Asia Pacific & International, Campbell Arnott’s) talking about how suppliers and clients can work together better (you can access the recording and […]
Do we focus too much on what clients say? Should we focus more on what they do?
In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number of research buyers talking about what they are looking for from research agencies, and the focus seems to be people. In particular, […]