Trade-offs vary from one culture to another
Ray Poynter looks at why we should our gut against data, and sees the power of culture versus strategy.
Should Ambitious Market Research Companies Adopt the American Way?
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that in 2006 the USA accounted for 34% of all market research. By 2015, the USA accounted for 45%. By contrast, many other […]
Do you work internationally? Read ‘The Culture Map’ by Erin Meyer
I have just read The Culture Map by Erin Meyer and it has excited me more than anything I have read for several years (since Chip and Dan Heath’s Made to Stick in 2007). If you work internationally or if […]