What can CT Scanning teach us about better market research data?
This year sees the 40-year anniversary of the CT Scanner. Ray Poynter shows how the paradigm shift if thinking that led to the CT scanner can be applied to the collection of MR data.
This year sees the 40-year anniversary of the CT Scanner. Ray Poynter shows how the paradigm shift if thinking that led to the CT scanner can be applied to the collection of MR data.
Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to market research? Data! Data represents the existing business model of large multinational research companies who make money by selling as many interviews/surveys/data […]
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