Facebook still dominant in the UK – even amongst the young!

Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps have knocked Facebook off its perch as the number one social media platform in the West, especially amongst younger people. One day this will be true, but not this year, nor next, nor (probably) the year after. In partnership with Vision Critical’s Springboard omnibus I have re-run a study we first ran in August 2012, looking at social media usage, and focusing on regular social media usage. The data show two big messages: Facebook dwarfs other social media. The pace of change between 2012 and 2013 is glacially slow. Table 1 shows how many people said that they had used each of the listed forms of social media in the last year. The Vision Critical Springboard omnibus is broadly representative of Great Britain, but since it is an online survey, the figures for social media exclude the (approximately) 15% of Britons who do not use the internet. Table 1 shows that in terms of social media used in the last year, in the UK, there was very little change between 2012 and 2013, other than a drop in the claimed usage of […]

Are Instagram and Facebook Crazy? They want to sell your photos!

The BBC is reporting that Instagram, recently bought by Facebook, is altering its privacy policy to allow third-parties, such as FaceBook and advertisers, to access its members’ information and to use their pictures without permission or recompense. Yes, it is being reported that Instagram is going to be selling your photos, without asking you, without paying you, and without an opt-out! Instagram/Facebook are not proposing to offer an opt-out of this commercialisation of people’s pictures. They have said, reportedly, that people who are not happy must leave instagram by January 16, 2013 – just under a month from now. CNET has a story titled ‘Instagram says it now has the right to sell your photos’ and Wired is offering advice on how to protect yourself with its article ‘How to Download Your Instagram Photos and Kill Your Account’. If the reports are accurate and if Facebook does not change its mind I would expect Instagram’s, already weak, user base to largely disappear and for Facebook to face a backlash from users and perhaps legislators. Facebook paid $1Billion for Instagram, it could soon be worth very, very much less than this. In a recent post on Vision Critical University I showed […]