Where does the inspiration for new market research come from?

As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded by Festival Gold Sponsor Survey Analytics. Being co-creational by nature, and given that there is no good current research to ‘borrow from’, the draft questions are set out below in this post – or you can downloaded it from here. We’d love to hear your suggestions. We are aiming to program the study Saturday 9th November, so suggestions before then would be greatly appreciated. Draft Survey What are the sources of market research inspiration? This short survey has been sponsored and programmed by Survey Analytics, a Gold Sponsor of The Festival of NewMR 2013. The study looks into the places where market research draws its ideas and inspiration. The results will be presented at the Main Stage of the Festival and published via the NewMR website. This study is purely about your opinions, there are no right and wrong answers, which is why there are no ‘don’t know’s. Nobody ‘knows’, we want opinions. We are going to start the study […]