Looking for followers may be more predictive than looking for leaders

Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been a healthy debate between those who ‘believe’ that there are a host of influencers living amongst us, and those who believe that influence effects are rare/minimal. Check out “Is the Tipping Point Toast?” by Clive Thompson on Fast Company. The TED video below by Derek Silver shows (in just three minutes) a great illustration of why influence (as a push phenomenon) might be less interesting that a propensity to follow, especially a propensity to follow people we are similar too. In the video, Derek Silver is talking about leadership, but the same message is true for influence. If we had analysed the dancing man example in a big data way, we would typically assume that the first dancer was ‘influential’. But when we look hard at what is happening, we can see how important following is to the pattern. If you found this post interesting, you might want to check out my post “Does influence exist, or is it homophily?“ And, to continue the trend of finishing with a question, a two-part question. Where was the picture in the header of this […]

Who are the top market research influencers on Twitter?

Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his #MRX tweeted links report, and we have had input from ColourText, Texifter, and NodeXL. You can read the full report by clicking here, and the full report includes several links back to much fuller and interactive information form some of the people who have made this report possible. But here is a meta-analysis of the findings. To produce the list I tabulated who made the top ten of at least one of the lists, counted how often they made the top ten, and ranked them by that. So this meta list is a follows: Account Score euromonitor 5 lennyism 5 mramrx 5 raypoynter 5 researchlive 5 jhenning 4 thomasjohne 4 ipsosmori 3 kristofdewulf 3 tomderuyck 3 darrenmarknoyce 2 djsresearch 2 gavinspavin 2 lovestats 2 1sue3 1 colinstrong 1 edward04 1 effectiveresrch 1 erica_dfirst 1 joelrubinson 1 jonpuleston 1 lrwonline 1 mdmktingsource 1 tomewing 1 tomhcanderson 1 tweetmrs 1 visioncritical 1 A five means the account was identified as ‘influential’ or […]