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Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches?
When I tackle a project for non-trivial cases, I tend to choose one of these, balancing the strength…
4 August 2023
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How do we define qualitative research in a new MR world?
This post looks at the definition of qualitative research and has been produced as part of a project…
9 November 2014
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Two Scholarships on Offer for the QRCA Annual Conference
Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile…
14 May 2014
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Does this summarise mobile qual for you?
As part of the book on mobile market research that Sue York, Navin Williams and I are writing…
7 January 2014
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
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Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
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How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
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The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from…
7 January 2013
