The tablet that didn’t bite

As mentioned before, I am in the midst of co-writing a book on mobile research and today I have been working my through the contrasting roles of phones, PCs, and tablets in quantitative research, specifically with respect to surveys. The discussion about phones was relatively straightforward, covering both studies designed specifically for phones, and studies where phones might be used by some of the respondents, whilst others used, for example, a PC. However, when I came to write the section on tablets, I came to the realisation that not only are surveys not normally written for tablets at the moment, they are unlikely to be written specifically and solely for tablets in the future. Tablets can be used for surveys written for phones, tablets can be used for surveys written for PCs, but why would a survey be written for tablet in such a way that it was not suitable for a smartphone AND not suitable for a PC? Possible reasons for writing a tablet only study might focus on having a large touch screen, but that seems like a niche. A tablet only survey could be written for a specific game, but again, that would be a niche. Of […]