Tag: theory

post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 post image Blog Analysis, the difference between qual and quant Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no… 12 June 2013