Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample because of one or more of the following: They miss people who don’t have access to the internet. They miss people who […]
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no method that is a melange of qual and quant, because the underlying paradigms are different. Through the Q&A session at that event, […]
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