Faster, cheaper and see into the future… – Tiina Raikko

Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have been what clients have wanted since way back when. The only difference is that technology and the digital age has made achieving this more real. It is fair to say that the research industry has been responding. Compared to 20 years ago we can get quality research faster and cheaper – the holy trinity which seemed so impossible back then. Simply moving many traditional tools and methodologies online has achieved this. The opportunity remains to look at our methodologies and approaches and ask “how do we do this even faster and more cost effectively?” Speaking from an FMCG perspective, the pressure on the research space is continuing to increase. There is less and less budget and less time to turn work around. We can’t create time so sometimes a quick and if not dirty but a little bit grubby method is better than nothing. Doing it right is best but if we don’t have the time then it’s academic. With less money to spend we need to pick the most important projects and we need to be clever about how we use […]