The state of market research in 2019
Posted by Ray Poynter, 15 March 2019
Here are six presentations (recordings and slides) from last week’s Festival of #NeWMR. All six focus on a key aspect of market research in 2019.
- State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights.
- Building Bridges Between Practices – the future for a larger and more vibrant market research, Joaquim Bretcha, President of ESOMAR. Ray Poynter interviews Joaquim about his vision for the future of market research and ESOMAR’s role in it.
- Trending Tuesday, Ray Poynter, Lenny Murphy, Melanie Courtright & Lucy Davison. A panel discussion about the key trends in market research and insights in 2019.
- Challenges in the workplace, Kristin Luck, Luck Collective. The results of a WIRe (Women in Research) study into employment conditions in the market research and insights industry.
- Diversity in Conference Speakers in 2018 reviewed, Annie Pettit. A comparison of the gender ratios in market research conferences between 2016 and 2018,
- International Women’s Day Panel Discussion, Barbara Leflein, Andrea Jackson, Annie Pettit, Kristin Luck, Kanika Malik, Sue York & Ray Poynter. The panel discusses the International Women’s Day in the context of market research and insights.
2 thoughts on “The state of market research in 2019”
Comments are closed.
Thanks for sharing this great content
Do you have any information about why the market for market research is smaller in Asia than in Europe and North America
Why is the market smaller?
Is this going to change?
If so, Why?
If not, why not?
When?
Thank you
The main determinant of high MR spend is high advertising spend. High advertising spend is associated with a) high income per capita (e.g. USA and Singapore), b) mature capitalistic markets, and c) large absolute national income figures. China and Inda have a large total income, but the per capita amounts are much smaller than in Western Europe and North America.
Is this going to change? Only slowly. Even when the per captia incomes increase in China, it still has a long way to go. The USA has a per capita income of $60,000, China has $17,000. The markets need time as well as money to reach the same levels of marketing spend, and marketing spend drives higher market research spend.
Will Asia grow? Yes, will the MR market in Asia grow faster than the market in North America? Not necessarily in the next ten years.