Main Stage 2012

Main Stage 2012

5 December 2012

Leading speakers from around the world sharing their thoughts, ideas, and experiences. The Main Stage was divided into five time zones.

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Pacific

Time:3pm Seattle (Tue 4^th), 10am Sydney (Wed 5^th)
Session Chair:Sue York

Presentations

• Ray Poynter, Vision Critical University – Watch Again
  Where is social media research today, where will it be tomorrow?
• Leslie Townsend, Kinesis – Watch Again
  The Tipping Point Is Here: Mobile Market Research Goes Mainstream
• Sally Joubert, Luma Research and Martin Tomlinson, Research Now – Watch Again
  Research Goes Mobile: Findings from initial smartphone application research

Panel Discussion

The search for market research talent.(11:30am Sydney)

Peter Harris, Vision Critical Australia, Roger Baker, Liz Norman International China, Sally Joubert Luma Research, Greg Coops Asian Strategies and Sue York.

Asia

Time:3pm Sydney , Midday Singapore
Session Chair:Greg Coops

Presentations

• Navin Williams, MobileMeasure – Watch Again
  Mobile 3D & Its Application in MR
• Kevin Gray, Cannon Gray – Watch Again
  What Do We Mean by ‘Analytics’?
• Neil Gains, Tapestry Works – Watch Again
  Star Wars, Story and Market Research
• Michael Rodenburgh, Ipsos Open Thinking Exchange – Watch Again
  Socialized Research – It is the end of market research, as we know it, but we feel fine!

Panel Discussion

Doing Business in Asia. (5pm Sydney)

Bob Chua, Pulse Group PLC, Greg Coops, Asian Strategies and Pravin Shekar, krea.

Europe

Time:10am London, 11am Paris
Session Chair:Ray Poynter

Panel Discussion

What clients are looking for from Market Research (10am London).

Edward Appleton, Avery Dennison, Ray Poynter, Vision Critical University and Finn Raben, ESOMAR

Presentations

• Mark Earls, author of HERD and I’ll have what she’s having – Watch Again
  Are you in the content business?
• Anita Prinzie, Solutions-2 – Watch Again
  Five steps from Big social data to Smart social data
• Anouk Willems, InSites Consulting – Watch Again
  Exploring the unexplored in the mobile research space

Atlantic

Time:10am New York, 3pm London
Session Chair:Andrew Jeavons

Presentations

• John Kearon, BrainJuicer – Watch Again
  The Need for Faster Marketing Thinking & Slower Use of Flawed Research
• Manila Austin, Research, Communispace Corporation – Watch Again
  Do You Feel What I Feel? When Meaning Matters More than Numbers
• Jasper Snyder, Converseon – Watch Again
  Social Media and Digital Ethnography
• David Penn, Conquest – Watch Again
  The Viagra of Virality
• Stefania Gogna – Watch Again
  The challenges and opportunities of Social Media: combining semiotic models with statistical multivariate analysis

Americas

Time:2pm New York, 11am Seattle
Session Chair:Lenny Murphy

Presentations

• Ray Poynter, Vision Critical University – Watch Again
  The Quick and the Dead, a manifesto for change in the market research industry
• Zoe Dowling & Aliza Pollack, Added Value – Watch Again
  Promise and perils: qualitative research in our connected, mobile world
• Elina Halonen, The Irrational Agency – Watch Again
  Take your consumers to a shrink – Profiling consumer motivation for influencing their behaviour

Panel Discussion

2012 – The changes, the challenges. (3:30pm New York)

Tom Ewing, BrainJuicer, Lenny Murphy, Greenbook and Steve Needel, Advanced Simulations

Hot off the press from session 1

Sally Joubert & Martin Tomlinson

    – Research Goes Mobile: Findings from initial smartphone application research