Mobile Research 101 – With Ray Poynter
Thursday, 26 March 2015
Live broadcast at 3pm London time, 11am New York.
Register by clicking here.
Mobile Market Research is the hottest topic in market research. For many years mobile was predicted to be the next big thing and 2014 was the year that confirmed that mobile had arrived. Whilst many researchers are working at the cutting edge, many others are looking to understand the basics.
In this webinar Ray Poynter delivers a 45 minute introduction to mobile market research, including:
- Mobile surveys
- Mobile qual
- Passive data collection
- Location based research
The webinar will also provide an overivew of the wider mobile and research ecosystem.
Register by clicking here.
Other resources on Mobile Market Research
- The Handbook of Mobile Market Research – written by Ray Poynter, Navin Williams, and Sue York – available from Wiley, ESOMAR, Amazon.com, (other Amazons and other leading book retailers also stock it)
- The University of Georgia’s Principles of Marketing Research – Mobile Market Research course
- IIeX Conferences – Insight Innovation, focusing on cutting edge NewMR
- MRMW Conferences – Mobile Research in a Mobile World
- The Handbook of Mobile Market Research website, created to accompany the book.