Tuesday, 30 October, 10am New York (2pm London, 3pm Barcelona). Click here to register.
In this commercial webinar, Omnicom’s Raúl Gordo presents “A Game Changer in the Understanding of Toy Consumers” – which was recently presented at the ESOMAR Congress in Berlin. The presentation looks at how a tracking system integrated with behavioral data can be used to drive the toy business during the Christmas campaign.
After the presentation, there will be a panel discussion with Raúl, Ioana Nitulescu, Sue York and Ray Poynter, moderated by Netquest’s Joaquim Bretcha – broadcast from Netquest’s headquarters in Barcelona.
In this webinar you will hear a state of the art case study of how behavioural data can be incorporated with survey data to improve trackers, making them more actionable.