Tuesday 5 November 2019, 11am Seattle (2pm New York, 7pm London)
Session Chair: Sue York
Faster Insights with smarter analysis
Presenters- Geoff Lowe & Johan van Kuyk, Infotools
The need for speed is paramount in market research. We are pressed to deliver research faster and more efficiently. Our traditional analysis processes often mean more manual effort than we need. It’s time to embrace smart technology to aid in insight discovery.
Introducing Harmoni Discover …
– Find stories in the data faster
– Easily profile groups that matter and compare them with others
– Deliver richer insights
New paradigms for finding insights
Discussion Ray Poynter, Geoff Lowe & Sue York
Traditional methods of analysing data are beginning to fall short of the mark, as we enter a world where the assumptions of randomly collected, normally distributed, complete data are no longer valid. Join Geoff and Ray as they discuss some of the newer paradigms such as Bayesian Statistics, Machine Learning, and Augmented Intelligence.