No Fake News: How Coca-Cola created ONE source of truth – Case Study

Nothing but the truthWebinar Thursday, 27 June 2019

Broadcast time: 4pm Auckland.

The slides and recording can be accessed by clicking here.

No Fake News:
How Coca-Cola created ONE source of truth
All time, every time

Image of red coke bottleCoca-Cola’s overarching mantra for data insights is simple – ONE source of truth. This ensures that all markets align their local consumer research and reporting metrics (across 100+ data sources and 75+ agencies) to our global protocols, so we can deliver globally consistent results to our corporate team.
With the introduction of visualization and socialization tools over the last decade and an increased appetite for different reporting options, Coca-Cola and Infotools created a data-sharing framework to feed both internal and external reporting platforms.

This presentation shares the journey from simple database transfers for specific markets to complex regional API uploads, examples of internal and external reporting, learnings along the way and plans for the future.

The Presenter

Horst Feldhaeuser, Infotools

Horst Feldhaeuser

Horst Feldhaeuser

Horst Feldhaeuser is group services director at Infotools, a NZ-owned software company that has been specialising for over 25 years in data harmonisation, visualisation and socialisation.

Horst is a Fellow of RANZ (Research Association NZ) and Qualified Practicing Researcher (QPR). His active involvement in the research and insights industry saw him on the Board of RANZ in 2015-17, as NSW Chair of AMSRS (Australian Market & Social Research Society) in 2013-14, as well as president of the MRSNZ (Market Research Society of New Zealand) in 2007-10.

Horst won best presentation at the 2015 APRC/RANZ conference and is a multiple Supreme and Platinum winner at the New Zealand Research Effectiveness Awards.  He’s a thought after conference presenter and contributes regularly to industry publications.