19 November 2020
Key topics discussed include What are clients looking for, what are their priorities?, What does data democratization mean, how should it be delivered? and What do agencies need to do to enable client empowerment?
Keri has also written a post highlighting a case study where Infotools helped their client digest and utilize large amounts of social data. ‘Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences‘ – a useful insight into the sort of topics we’ll be discussing.