Understanding the ‘Why?’ and the ‘Why Now?’

Webinar
30 January 2020

Listen to the recording, click here

Access the slides, click here

Join Stephen Cribbett (from Further) and Marie-Claude Gervais (from Versiti) as they explore the importance of the ‘Why?’ and ‘Why Now?’

In this webinar the team draws on Versiti’s experience with topics such as LGBTQ+ to show how Why? and Why Now? can be used to investigate trends. The presentation illustrates how to do this by taking LGBTQ+ and travel as an example case.

The discussion is moderated by Sue York and Ray Poynter.

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Further generate meaningful human insight through research, helping organisations to innovate and grow.

Further’s team is a rich and diverse mix of consumer and cultural insight, design, branding and tech brains. Smart, creative folk with a talent for understanding the significance of people’s behaviour.

Further’s research platforms are simple to use and can be customised to your needs. They’re the start point to discovering what really makes people tick, in their world, as it happens.

Visit the Further website to find out more about Further’s platforms, approaches, teams and solutions.