Session chaired by: Ray Poynter
|Click to see Tom’s recording||Click to see Chris’s recording||Click to see Alexandra’s recording||Click to see Ray’s recording|
|Mind The Gap
in a nutshell
Tom De Ruyck
|What’s on the Menu?
An Introduction to
Menu Based Choice
|Applying robust panel
data for insights into
emerging consumer goods markets
High Yield Insights
|Research & Insights
State of the Nation
Chief Research Officer,
Research & Insights – State of the Nation Review
Ray Poynter, Potentiate & NewMR
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Mind The Gap – Consumer Centricity in a nutshell
Tom De Ruyck, Managing Partner, InSites Consulting, Belgium
In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed in order to become a true consumer-centric organization: the empathy gap, the relevance gap and the experience gap.
What’s on the Menu? An Introduction to Menu Based Choice
Chris Moore, Director of Advanced Analytics, Ipsos MORI, UK
We often encounter situations where clients want to optimize their product configuration, but the product’s ultimate configuration is determined by the consumer. Menu Based Choice models (MBC) can help us understand how consumers make related decisions in markets like food service, telecoms, media entertainment and many other situations. The very nature of these problems requires more complex thinking than standard choice models so this talk will introduce you to MBC, run through a case study with real-world evidence results and finally some tips and tricks on how to conduct a successful study.
Applying robust panel data for insights into emerging consumer goods markets
Alexandra Curley, Senior Consultant, High Yield Insights, Ireland
llustrated by two brief case studies: the consumer who uses CBD for sleep and the emergence of the consumer who incorporates CBD into their exercise regime.
In consumer goods markets everyone is looking for the next big thing. But how can we spot trends in emerging markets? High Yield Insights recently conducted a research survey of over 35,000 US adults, of which over 4,000 currently use CBD and 10,000 expressed an interest in trying it. Drilling down into need states and psychographics, we have identified learnings that can apply to any market with legal access to CBD. The sample size allows for challenging assumptions and dated conclusions about the current and potential cannabis consumer, inclusive of CBD products.
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