Social Media Research – State of Play in 2021

Gaelle Bertrand & Jillian NeyIn this three-part NewMR series Gaelle Bertrand, social media intelligence specialist and former Head of Social Media Intelligence at Kantar will look at the State of Play for Social Media Research in 2021.

Programme

Webinar 1 – 21 September, UK 3pm – Register Here
The Future of Social Media Intelligence
Gaelle Bertrand, in conversation with Jillian Ney, the UK’s first Doctor in Social, will review how the practice of social media analysis has developed, what has influenced it and what the future might hold as sources, tools and techniques continue to develop.

 

Webinar 2 – 13 October, UK 3pm – Register Here
Knowing where to look: Are social media intelligence sources drying up?

 

Webinar 3 – 24 November, UK 3pm – Register Here
Social media intelligence: qual, quant or both

Synopses

Webinar 1 – 21 September, UK 3pm – Register Here
The Future of Social Media Intelligence

Social Media Intelligence first took its place in the researcher’s toolkit around 10 years ago and has offered significant opportunities to derive consumer insights while presenting some challenges.

Gaelle Bertrand, in conversation with Jillian Ney, the UK’s first Doctor in Social, will review how the practice of social media analysis has developed, what has influenced it and what the future might hold as sources, tools and techniques continue to develop.

 

Webinar 2 – 13 October, UK 3pm – Register Here
Knowing where to look: Are social media intelligence sources drying up?

Facebook and Instagram have tightened access to their data flows in the past 3 years following the Cambridge Analytica scandal.
Meanwhile, new social media networks have flourished including TikTok, Clubhouse but also newer alternatives such as Fireside.
Knowing the social media landscape is a key aspect of deriving contextualised insights from social media.

Gaelle Bertrand will delve into the impact of the changing social media landscape and discuss best practice when it comes to selecting sources to listen into.

 

Webinar 3 – 24 November, UK 3pm – Register Here
Social media intelligence: qual, quant or both

Social Media conversations are by most accounts a form of big data, but do big data approaches always work?

Gaelle Bertrand will use specific use cases to demonstrate when and how to use qualitative and quantitative approaches to answer specific business/marketing questions.