New Thinking in Qualitative Research

New ThinkingNewMR Webinar – Tuesday 14 June 2022
Broadcast 10am New York (7am Seattle, 3pm London, 4pm Paris)

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Presentations

  • Innovating with Impact – Amap: Attributes Mapping (AMap) to shorten NPD timelines
    Julie Ellison & Hannah Rogers, Blue Yonder Research
  • ‘Person 1st Research’ delivering person-centred approaches and deeper insight
    Ambreen Aziz & Kath Rhodes, Qualitative Street

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Synopses

3 Ways for Insights Professionals to Leverage Virtual Collaborative Whiteboards
Katrina Noelle & Casey Bernard, KNow Research
At KNow Research, we have found 3 key ways to use these boards in gathering and reporting on insights. They’ve upped our collaborative game, and they can do the same for you! Learn ways to make your interactions with participants, clients, and remote teams more interactive and engaging through the use of virtual collaborative tools. Not only can you use these platforms to recreate the backroom experience for participants and clients, you can also use them for analysis and reporting.

Making the most of Pinterest: lessons from DIY home décor
Jeremy Hollow & Skye Winslow, Listen + Learn Research
Are you taking advantage of Pinterest to draw rich business insight? Brands that aren’t paying attention are missing out on an opportunity to spot green shoots and understand their customer journey. We’ve designed a human-based, qual approach to analyse Pinterest posts. It’s the first of its kind and it’s tailored to give comprehensive and true-to-life insights about customers and their world. To show how brands can apply this methodology, we’ve deep-dived into DIY interior design on Pinterest. Join us to find out more about the main trends, changing audience expectations and unmet needs on the platform.

Innovating with Impact – Amap: Attributes Mapping (AMap) to shorten NPD timelines
Julie Ellison & Hannah Rogers, Blue Yonder Research
Our FMCG client faced a challenge – how to adapt, develop and future-proof their product in an ever-changing category.
We set traditional methods aside and approached it from a different perspective to explore ALL product design attributes that R&D teams need to focus on to deliver superiority. Using an innovate A-Map methodology, we developed a participant-centric, gamified, fast-paced approach – tapping into system 1 and system 2 thinking and delivered an unprecedented set of design rules to significantly shorten the PD lifecycle. In this session, we share precisely how we achieved it – practical lessons to help clients achieve their goals.

‘Person 1st Research’ delivering person-centred approaches and deeper insight
Ambreen Aziz & Kath Rhodes, Qualitative Street
So often we sell qualitative research by the unit – x number of depth interviews done in this way, and y number of groups done that way. But different people respond to research approaches differently. What if we could design our research projects together with participants, doing it in the best way that works for them? Wouldn’t that lead to deeper insight for us too? Well yes! We’d like to take you through Qual Street’s trade-mark methodology ‘Person 1st’ – how we do it, why we do it, and the benefits everyone gets from putting people at the heart of the qualitative process.