The Implications and Utilisation of AI

Artificial IntelligenceNewMR Webinar
Wednesday 9 August 2023
Broadcast 11am London, 8pm Sydney

Access the slides and recordings by clicking here

2023 is the year that AI finally arrived in a big way in Insights and Research, causing the industry to re-think itself, identifying where to pivot and where to press on. In this webinar we look at what is happening with AI and what insight professionals need to do to adapt to and leverage AI.

  • ChatGPT for Social Media Listening: practical application with YouScan’s Insights Copilot
    Alex Orap, YouScan’s founder and Chief Growth Officer
  • Research Thinking in the age of AI
    Sue York, Head of Training & Development, The Research Society
  • From Words to Wisdom: Unleashing the Potential of Language Models for Human-Centered Data Exploration
    Paul Watts, Director, Product Management at Forsta
  • How might AI impact Research and Insights over the next two years?
    Ray Poynter, Managing Director of The Future Place

 

Synopses

ChatGPT for Social Media Listening: practical application with YouScan’s Insights Copilot
Alex Orap, YouScan’s founder and Chief Growth Officer
A few months ago, YouScan released Insights Copilot, the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.  Alex Orap, YouScan’s Founder & Chief Growth Officer, will share practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.

From Words to Wisdom: Unleashing the Potential of Language Models for Human-Centered Data Exploration
Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul will provide valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we will showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we will discuss the future implications of this technology and the exciting possibilities it holds for data exploration.

Research Thinking in the age of AI
Sue York, Head of Training & Development, The Research Society
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.

How might AI impact Research and Insights over the next two years?
Ray Poynter, Managing Director of The Future Place
In this presentation, Ray will focus on the short-term picture for research and insights. What will change, what will stay the same, and what are the big issues are the topics Ray will cover.