NewMR AI & Innovation Update – December 2025

AI imageTuesday, 9 December 2025
Broadcast time 3 pm London (10 am New York, 9 am Chicago)
Click here to register

Join us as we explore AI and Innovation in market research and insights.

  • AI in 2025 and a Forecast for 2026
    Ray Poynter, NewMR and ResearchWiseAI
    As we move into the final quarter of 2025, what have we learned about AI’s progress this year, and what should we be preparing for in 2026? In this webinar, Ray Poynter will summarize the major AI milestones of the year, their impact on market research, and share predictions and strategies to prepare for what’s next.
  • From Silos to Synergy: Shell’s Journey to a 360° Customer View
    Izabela Klein, Shell, Christina Costa Connolly, Infotools
    Shell is undergoing a massive transformation, from EV charging to reimagining convenience retail. To inform this change, they unified seven previously siloed B2C trackers into a single, agile solution. This new GBT framework provides an integrated 360-degree view of over 240,000 customers across 67 markets. The result is sharper strategies, better media planning, and a clear roadmap for Shell’s bold journey into the future of energy.

We will be sharing the slides and recording.

Click here to register