Conversational Research
Exploring and Utilising Conversational Research
NewMR / Yasna.ai – Webinar
Tuesday, 7 October 2025
Broadcast time 3 pm London
(10 am New York, 9 am Chicago)
In this jointly hosted session, Yasna.ai and NewMR are providing an in-depth review and guide to Conversational Research. We will include a review of AI in market research, along with three case studies from agencies that use Conversational.
Veylinx, PRS IN VIVO, and The Lifesights Company will demonstrate how they’ve progressed from the initial need, scepticism, trial, and successful projects, enabling them to achieve something that was not possible before.
Research, and then a review of the use cases for Conversational Research.
- AI in research – an update
Ray Poynter, NewMR
- An agency’s take on the changes
Tanya Berlina, Yasna.ai
- Case 1 – The Lifesights Company GmbH
Petra Langen, Managing Director
- Case 2 – PRS IN VIVO, a part of Ipsos
Anna Ganzha, Global Head of Qualitative
- Case 3 – Veylinx
Marlies Kerklaan, Chief Operating Officer
- Use cases for Conversational Research
Tanya Berlina, Yasna.ai
Conversational Research Playbook
For more information about Conversational Research, download the Yasna.ai Playbook, which covers user cases, areas of application, and guide templates. Download the Playbook by clicking here.
Register Now!
Make sure to register now for our free webinar to make sure you are up to speed with Conversational Research. Click here to register