Conversational Research
Exploring and Utilising Conversational Research
NewMR / Yasna.ai – Webinar
Tuesday, 7 October 2025
Broadcast time 3 pm London
(10 am New York, 9 am Chicago)
In this jointly hosted session, Yasna.ai and NewMR are providing an in-depth review and guide to Conversational Research. We will include a review of AI in market research, along with three case studies from agencies that use Conversational. Veylinx, PRS IN VIVO, and The Lifesights Company will demonstrate how they’ve progressed from the initial need, scepticism, trial, and successful projects, enabling them to achieve something that was not possible before. Tanya Berlina then reviews the use cases for Conversational Research.
Click here to watch the whole webinar.
- AI’s impact on data and data collection – an update
Ray Poynter, NewMR
Click here to watch Ray’s presentation
- An agency’s take on the changes
Tanya Berlina, Yasna.ai
Click here to watch Tanya’s presentation
- Case 1 – The Lifesights Company GmbH
Petra Langen, Managing Director
Click here to watch Petra’s presentation
- Case 2 – PRS IN VIVO, a part of Ipsos
Anna Ganzha, Global Head of Qualitative
Click here to watch Anna’s presentation
- Case 3 – Veylinx
Marlies Kerklaan, Chief Operating Officer
Click here to watch Marlies’s presentation
- Use cases for Conversational Research
Tanya Berlina, Yasna.ai
Click here to watch Tanya’s presentation
Conversational Research Playbook
For more information about Conversational Research, download the Yasna.ai Playbook, which covers user cases, areas of application, and guide templates. Download the Playbook by clicking here.