The Narrative Research Forum – 2025

The Narrative Research ForumNewMR / Irrational Agency – Webinar
Thursday, 20 November 2025
Broadcast time 3 pm London
(10 am New York, 9 am Chicago)

Click here to register.

Join us to discover the power of narrative in unlocking true future insights.

Five amazing sessions:

  • Saving the world with narrative research: how stories can help us hit net-zero targets
    Lilla Magony, Associate Director, Irrational Agency
    Danica Craiger-Smith, Insight Practice Manager, Energy Systems Catapult
  • Narrative Psychology: Making Marketing More Meaningful
    Kristian Aloma, Founder and CEO, Threadline
  • Narratives AI: understanding and analysing narratives in media at scale
    Oryelle Clements, Associate Research Director, Pulsar
  • The links between Behavioural Science, Narrative & AI
    Leigh Caldwell, founder and CEO of Irrational Agency, and Ray Poynter, Founder of NewMR, discuss the links, overlaps, and implications of Behavioural Science, Narrative, and AI – in the context of Generative AI.

We will be sharing the slides and recordings, so even if the date or time does not suit, it is worth registering.

Click here to register.