The Narrative Research Forum – 2025
NewMR / Irrational Agency – Webinar
Thursday, 20 November 2025
Broadcast time 3 pm London
(10 am New York, 9 am Chicago)
Join us to discover the power of narrative in unlocking true future insights.
Five amazing sessions:
- Saving the world with narrative research: how stories can help us hit net-zero targets
Lilla Magony, Associate Director, Irrational Agency
Danica Craiger-Smith, Insight Practice Manager, Energy Systems Catapult
- Narrative Psychology: Making Marketing More Meaningful
Kristian Aloma, Founder and CEO, Threadline
- Narratives AI: understanding and analysing narratives in media at scale
Oryelle Clements, Associate Research Director, Pulsar
- The links between Behavioural Science, Narrative & AI
Leigh Caldwell, founder and CEO of Irrational Agency, and Ray Poynter, Founder of NewMR, discuss the links, overlaps, and implications of Behavioural Science, Narrative, and AI – in the context of Generative AI.
We will be sharing the slides and recordings, so even if the date or time does not suit, it is worth registering.