Thursday 28 January 2027, 3pm–4pm UK time
Register here
Since June 2023, NewMR has been tracking how people in our industry feel about the state of insights and research. The trend has been clear: optimism remains the majority view, but net optimism fell from 55% in early 2024 to 37% in December 2025.
Join us for a free, one-hour webinar as we share the results of wave 7 of the NewMR State of Insights study.
We will look at:
- How optimism has changed since December 2025, and who is most and least optimistic
- What insight professionals see as the most positive and most worrying things about our industry
- How often people are now using AI, which platforms they rely on, and how many are using synthetic data
- What impact people expect AI to have over the next 18 months
You can read a short report summarising the previous six waves by clicking here.
If you have not yet taken part in wave 7, please do so before reading the report, so your answers reflect your own views: Take the wave 7 survey.
