Sally Joubert

Luma Research Australia

Biography

Sally Joubert is the CEO of Luma Research in Australia and a leading figure in advertising research world-wide. She is co-founder of Luma, a specialist brand, advertising and communications research agency. In 1991, Luma developed a unique advertising pre-testing technique called add+impact

SpeakerTitleVideoSlides
Martin Tomlinson, Sally Joubert Research Goes Mobile: Findings from initial smartphone application research