Anita obtained a PhD in Applied Economics from the University of Gent specializing in data mining and analytical Customer Relationship Management (aCRM). Anita also worked as a post-doctoral researcher at Ghent University and Manchester Business School. Triggered by the challenge of translating analysis insights into value generating business recommendations, Anita joined Solutions-2 in 2010 as senior consultant. She is now innovation manager responsible for managing the innovation process. Anita’s main expertise is datamining and predictive modelling with applications in analytical Customer Relationship Management (aCRM). She is also interested in the development of decision-support systems and web personalization. Most recently she is interested in social media mining and natural language processing.