Anna Ganzha
PRS IN VIVO, a part of Ipsos SwitzerlandBiography
Anna is Head of Qualitative at PRS IN VIVO, based in Geneva since 2013. With over 25 years of experience in qualitative research and international team leadership – including global and local roles at Synovate – Anna brings a deep understanding of cultural nuance and consumer behavior. She is passionate about uncovering insights that drive business impact and developing innovative research approaches to decode shopper decision-making, specifically in application to packaging research.
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