As a qual researcher curiosity is my second nature. Finding out what people think, how they feel, what they do and why. Combining fresh insights with existing data, making sure to connect the dots. Communicating the story in a clear and concise way. Thinking along with your business issue, getting to next steps together. That’s what drives me!
-Over 20 years experience in qualitative research
-Over 20 years experience in communication and marketing consultancy
-Integration of digital / online solutions in qualitative research
-Turning insights into actionable recommendations & easy to digest reports
-(Incorporating) Digital solutions
-(Qualitative) Innovation research