Barry Jennings

Biography

Barry Jennings is a research professional focused on communicating complexity with clarity and finding new ways to get value from data.

Barry Jennings, Director, Cloud and Commercial Business Planning Insights for Microsoft Customer and Market Research, has more than three decades of experience in market research. He started in research while still in college as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest.  He spent 18 years at Dell in research positions that covered almost every product the company produced.  Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platforms, AI, development tools, and other enterprise solutions.